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Empowering Film Industry Professionals
Locale Scout
Locale Scout: Simplifying Film Industry Location Workflows
Simplified a fragmented and manual process into a cohesive experience.
Project Overview
In the film industry, location scouts face the arduous task of finding and managing suitable locations for film production. The existing process of uploading, tagging, and organizing images is time-consuming and frustrating. Locale Scout was created to address this challenge—an intuitive, all-in-one platform designed to simplify daily workflows for industry professionals. My role was to design a streamlined solution, making location scouting more efficient and user-friendly.
Team
Product Design Team, Product Manager, User Researcher, Film industry stakeholder.
[Category]
Locale Scout
[My Role]
Lead UX Designer
[Platform]
SaaS (Software as a Service)
[Timeline]
June 2020 - April 2021
Problem
A Location Scout's Dilemma
"I'm in a battle with time, anything that I can do faster I'm into."
Goal
Quickly upload their location images faster.
Create a image library to organize their locations.
A form to document their location details and share with collegues.
Frustrations
File sharing was insufficient.
No time to browse through hundreds of images.
Location documentation was disorganized, with too many tools and no unified system.
Process
1. User Research
Led competitor research to benchmark common features and inform design strategy.
Engaged industry experts to define key users invovled in the product expereince.
Executed an observational study to analyze real-world workflows and identify users needs.
1. User Research
Led competitor research to benchmark common features and inform design strategy.
Engaged industry experts to define key users invovled in the product expereince.
Executed an observational study to analyze real-world workflows and identify users needs.
2. Insights
They struggled to onboard their projects and image assets efficiently.
Lacked a structured way to capture and share information about a filming location.
Outdated tools hinder users from quickly uploading and organizing location images.
2. Insights
They struggled to onboard their projects and image assets efficiently.
Lacked a structured way to capture and share information about a filming location.
Outdated tools hinder users from quickly uploading and organizing location images.
Impact
35% increase in user engagement.
Optimized thier work on one platform.
Users were able to successfully upload location images.
3. Design Solution
Simplified five step onboarding process.
Create a location detail form to allow users to input, share, and update details about a location.
Image library to organize and categorize their location images.
3. Design Solution
Simplified five step onboarding process.
Create a location detail form to allow users to input, share, and update details about a location.
Image library to organize and categorize their location images.
4. Testing & Iteration
Iterated throughout the process to ensure users needs are met.
Gathered feedback through usability testing and refined the design based on user input.
Designed an intuitive interface and simplified navigation.
4. Testing & Iteration
Iterated throughout the process to ensure users needs are met.
Gathered feedback through usability testing and refined the design based on user input.
Designed an intuitive interface and simplified navigation.
Final Design
Key Learnings
Iterating is Key
It's crucial to provide the right uploading experience tailored to our industry specific users.
Iterating is Key
It's crucial to provide the right uploading experience tailored to our industry specific users.
Tag Smart, Work Faster
By tagging images, users improve collaboration, scaled their location libraries, and streamlined their workflows.
Tag Smart, Work Faster
By tagging images, users improve collaboration, scaled their location libraries, and streamlined their workflows.
User Interface Matters
Identifying components and visual identity early in the project saved time at the end.
User Interface Matters
Identifying components and visual identity early in the project saved time at the end.
Locale Scout
Empowering Film Industry Professionals
Locale Scout: Simplifying Film Industry Location Workflows
Simplified a fragmented and manual process into a cohesive experience.
Project Overview
In the film industry, location scouts face the arduous task of finding and managing suitable locations for film production. The existing process of uploading, tagging, and organizing images is time-consuming and frustrating. Locale Scout was created to address this challenge—an intuitive, all-in-one platform designed to simplify daily workflows for industry professionals. My role was to design a streamlined solution, making location scouting more efficient and user-friendly.
Team
Product Design Team, Product Manager, User Researcher, Film industry stakeholder.
[My Role]
Lead UX Designer
[Platform]
SaaS (Software as a Service)
[Timeline]
June 2020 - April 2021
Learn More
Impact
35% increase in user engagement.
Optimized thier work on one platform.
Users were able to successfully upload location images.
Problem
A Location Scout's Dilemma
"I'm in a battle with time, anything that I can do faster I'm into."
Frustrations
File sharing was insufficient.
No time to browse through hundreds of images.
Location documentation was disorganized, with too many tools and no unified system.
Goal
Quickly upload their location images faster.
Create a image library to organize their locations.
A form to document their location details and share with collegues.
Process
1. User Research
Led competitor research to benchmark common features and inform design strategy.
Engaged industry experts to define key users invovled in the product expereince.
Executed an observational study to analyze real-world workflows and identify users needs.
2. Insights
They struggled to onboard their projects and image assets efficiently.
Lacked a structured way to capture and share information about a filming location.
Outdated tools hinder users from quickly uploading and organizing location images.
3. Design Solution
Simplified five step onboarding process.
Create a location detail form to allow users to input, share, and update details about a location.
Image library to organize and categorize their location images.
4. Testing & Iteration
Iterated throughout the process to ensure users needs are met.
Gathered feedback through usability testing and refined the design based on user input.
Designed an intuitive interface and simplified navigation.
Final Design
Key Learnings
Iterating is Key
It's crucial to provide the right uploading experience tailored to our industry specific users.
Tag Smart, Work Faster
By tagging images, users improve collaboration, scaled their location libraries, and streamlined their workflows.
User Interface Matters
Identifying components and visual identity early in the project saved time at the end.
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2
Empowering Film Industry Professionals
Locale Scout
Locale Scout: Simplifying Film Industry Location Workflows
Simplified a fragmented and manual process into a cohesive experience.
Project Overview
In the film industry, location scouts face the arduous task of finding and managing suitable locations for film production. The existing process of uploading, tagging, and organizing images is time-consuming and frustrating. Locale Scout was created to address this challenge—an intuitive, all-in-one platform designed to simplify daily workflows for industry professionals. My role was to design a streamlined solution, making location scouting more efficient and user-friendly.
Team
Product Design Team, Product Manager, User Researcher, Film industry stakeholder.
[Category]
Locale Scout
[My Role]
Lead UX Designer
[Platform]
SaaS (Software as a Service)
[Timeline]
June 2020 - April 2021
Problem
A Location Scout's Dilemma
"I'm in a battle with time, anything that I can do faster I'm into."
Goal
Quickly upload their location images faster.
Create a image library to organize their locations.
A form to document their location details and share with collegues.
Frustrations
File sharing was insufficient.
No time to browse through hundreds of images.
Location documentation was disorganized, with too many tools and no unified system.
Process
1. User Research
Led competitor research to benchmark common features and inform design strategy.
Engaged industry experts to define key users invovled in the product expereince.
Executed an observational study to analyze real-world workflows and identify users needs.
1. User Research
Led competitor research to benchmark common features and inform design strategy.
Engaged industry experts to define key users invovled in the product expereince.
Executed an observational study to analyze real-world workflows and identify users needs.
2. Insights
They struggled to onboard their projects and image assets efficiently.
Lacked a structured way to capture and share information about a filming location.
Outdated tools hinder users from quickly uploading and organizing location images.
2. Insights
They struggled to onboard their projects and image assets efficiently.
Lacked a structured way to capture and share information about a filming location.
Outdated tools hinder users from quickly uploading and organizing location images.
Impact
35% increase in user engagement.
Optimized thier work on one platform.
Users were able to successfully upload location images.
Process
3. Design Solution
Simplified five step onboarding process.
Create a location detail form to allow users to input, share, and update details about a location.
Image library to organize and categorize their location images.
3. Design Solution
Simplified five step onboarding process.
Create a location detail form to allow users to input, share, and update details about a location.
Image library to organize and categorize their location images.
4. Testing & Iteration
Iterated throughout the process to ensure users needs are met.
Gathered feedback through usability testing and refined the design based on user input.
Designed an intuitive interface and simplified navigation.
4. Testing & Iteration
Iterated throughout the process to ensure users needs are met.
Gathered feedback through usability testing and refined the design based on user input.
Designed an intuitive interface and simplified navigation.
Key Learnings
Iterating is Key
It's crucial to provide the right uploading experience tailored to our industry specific users.
Iterating is Key
It's crucial to provide the right uploading experience tailored to our industry specific users.
Tag Smart, Work Faster
By tagging images, users improve collaboration, scaled their location libraries, and streamlined their workflows.
Tag Smart, Work Faster
By tagging images, users improve collaboration, scaled their location libraries, and streamlined their workflows.
User Interface Matters
Identifying components and visual identity early in the project saved time at the end.
User Interface Matters
Identifying components and visual identity early in the project saved time at the end.
Final Design