[Case 03]

Empowering Location Scouts

Filming Locations

Boosted Work Efficiency

Simplified a fragmented and manual process into a cohesive experience.

[Project Overview]

In the film industry, location scouts face the arduous task of finding and managing suitable locations for film production. The existing process of uploading, tagging, and organizing images is time-consuming and frustrating. Locale Scout was created to address this challenge—an intuitive, all-in-one platform designed to simplify daily workflows for industry professionals. My role was to design this streamlined solution, making location scouting more efficient and user-friendly.

[Team]

Product Manager, User Researcher, Product Design Team, Film industry stakeholder.

[Category]

Filming Locations

[My Role]

Lead UX Designer

[Platform]

SaaS (Software as a Service)

[Timeline]

June 2020 - April 2021

[Problem]
A Locations Scout's Dilemma

"I'm in a battle with time, anything that I can do faster I'm into."

[Goal]

Quickly upload their location images faster.

Create a image library to organize their locations.

A form to document their location details and share with collegues.

[Frustrations]

File sharing was insufficient.

No time to browse through hundreds of images.

There was no streamlined method to document their locations, and too many tools were being used.

[Process]
[01] User Research

Led competitor research to benchmark common features and inform design strategy.

Engaged industry experts to define key users invovled in the product expereince.

Executed a remote observational study to analyze real-world workflows and identify users needs.

[01] User Research

Led competitor research to benchmark common features and inform design strategy.

Engaged industry experts to define key users invovled in the product expereince.

Executed a remote observational study to analyze real-world workflows and identify users needs.

[02] Insights

They struggled to onboard their projects and image assets efficiently.

Lacked a structured way to capture and share information about a filming location.

Outdated tools hinder users from quickly uploading and organizing location images.

[02] Insights

They struggled to onboard their projects and image assets efficiently.

Lacked a structured way to capture and share information about a filming location.

Outdated tools hinder users from quickly uploading and organizing location images.

[03 Design Solution]

Simplified five step onboarding process.

Create a location detail form to allow users to input, share, and update details about a location.

Image library to organize and categorize their location images.

[03 Design Solution]

Simplified five step onboarding process.

Create a location detail form to allow users to input, share, and update details about a location.

Image library to organize and categorize their location images.

[04] Testing & Iteration

Iterated throughout the process to ensure users needs are met.

Gathered feedback through usability testing and refined the design based on user input.

Designed an experience that has an intuitive interface and simplified navigation.

[04] Testing & Iteration

Iterated throughout the process to ensure users needs are met.

Gathered feedback through usability testing and refined the design based on user input.

Designed an experience that has an intuitive interface and simplified navigation.

[Outcome]
35% increase in user engagement.
Optimized thier work on one platform.
Users were able to successfully upload location images.
[Key Learnings]
Iterating is Key

It's crucial to provide the right onboarding experience tailored to our industry specific users.

Iterating is Key

It's crucial to provide the right onboarding experience tailored to our industry specific users.

Tag Smart, Work Faster

By tagging images, users improve collaboration, scaled their location libraries, and streamlined their workflows.

Tag Smart, Work Faster

By tagging images, users improve collaboration, scaled their location libraries, and streamlined their workflows.

User Interface Matters

Identifying components and visual identity early in the project saved time at the end.

User Interface Matters

Identifying components and visual identity early in the project saved time at the end.

[Case 03]

Empowering Location Scouts

Filming Locations

Boosted Work Efficiency

Simplified a fragmented and manual process into a cohesive experience.

[Project Overview]

In the film industry, location scouts face the arduous task of finding and managing suitable locations for film production. The existing process of uploading, tagging, and organizing images is time-consuming and frustrating. Locale Scout was created to address this challenge—an intuitive, all-in-one platform designed to simplify daily workflows for industry professionals. My role was to design this streamlined solution, making location scouting more efficient and user-friendly.

[Team]

Product Manager, User Researcher, Product Design Team, Film industry stakeholder.

[Category]

Filming Locations

[My Role]

Lead UX Designer

[Platform]

SaaS (Software as a Service)

[Timeline]

June 2020 - April 2021

[Problem]
A Locations Scout's Dilemma

"I'm in a battle with time, anything that I can do faster I'm into."

[Goal]

Quickly upload their location images faster.

Create a image library to organize their locations.

A form to document their location details and share with collegues.

[Frustrations]

File sharing was insufficient.

No time to browse through hundreds of images.

There was no streamlined method to document their locations, and too many tools were being used.

[Process]
[01] User Research

Led competitor research to benchmark common features and inform design strategy.

Engaged industry experts to define key users invovled in the product expereince.

Executed a remote observational study to analyze real-world workflows and identify users needs.

[02] Insights

They struggled to onboard their projects and image assets efficiently.

Lacked a structured way to capture and share information about a filming location.

Outdated tools hinder users from quickly uploading and organizing location images.

[03 Design Solution]

Simplified five step onboarding process.

Create a location detail form to allow users to input, share, and update details about a location.

Image library to organize and categorize their location images.

[04] Testing & Iteration

Iterated throughout the process to ensure users needs are met.

Gathered feedback through usability testing and refined the design based on user input.

Designed an experience that has an intuitive interface and simplified navigation.

[Outcome]
35% increase in user engagement.
Optimized thier work on one platform.
Users were able to successfully upload location images.
[Key Learnings]
Iterating is Key

It's crucial to provide the right onboarding experience tailored to our industry specific users.

Tag Smart, Work Faster

By tagging images, users improve collaboration, scaled their location libraries, and streamlined their workflows.

User Interface Matters

Identifying components and visual identity early in the project saved time at the end.

Select this text to see the highlight effect

[Case 03]

Empowering Location Scouts

Filming Locations

Boosted Work Efficiency

Simplified a fragmented and manual process into a cohesive experience.

[Project Overview]

In the film industry, location scouts face the arduous task of finding and managing suitable locations for film production. The existing process of uploading, tagging, and organizing images is time-consuming and frustrating. Locale Scout was created to address this challenge—an intuitive, all-in-one platform designed to simplify daily workflows for industry professionals. My role was to design this streamlined solution, making location scouting more efficient and user-friendly.

[Team]

Product Manager, User Researcher, Product Design Team, Film industry stakeholder.

[Category]

Filming Locations

[My Role]

Lead UX Designer

[Platform]

SaaS (Software as a Service)

[Timeline]

June 2020 - April 2021

[Problem]
A Locations Scout's Dilemma

"I'm in a battle with time, anything that I can do faster I'm into."

[Goal]

Quickly upload their location images faster.

Create a image library to organize their locations.

A form to document their location details and share with collegues.

[Frustrations]

File sharing was insufficient.

No time to browse through hundreds of images.

There was no streamlined method to document their locations, and too many tools were being used.

[Process]
[01] User Research

Led competitor research to benchmark common features and inform design strategy.

Engaged industry experts to define key users invovled in the product expereince.

Executed a remote observational study to analyze real-world workflows and identify users needs.

[01] User Research

Led competitor research to benchmark common features and inform design strategy.

Engaged industry experts to define key users invovled in the product expereince.

Executed a remote observational study to analyze real-world workflows and identify users needs.

[02] Insights

They struggled to onboard their projects and image assets efficiently.

Lacked a structured way to capture and share information about a filming location.

Outdated tools hinder users from quickly uploading and organizing location images.

[02] Insights

They struggled to onboard their projects and image assets efficiently.

Lacked a structured way to capture and share information about a filming location.

Outdated tools hinder users from quickly uploading and organizing location images.

[03 Design Solution]

Simplified five step onboarding process.

Create a location detail form to allow users to input, share, and update details about a location.

Image library to organize and categorize their location images.

[03 Design Solution]

Simplified five step onboarding process.

Create a location detail form to allow users to input, share, and update details about a location.

Image library to organize and categorize their location images.

[04] Testing & Iteration

Iterated throughout the process to ensure users needs are met.

Gathered feedback through usability testing and refined the design based on user input.

Designed an experience that has an intuitive interface and simplified navigation.

[04] Testing & Iteration

Iterated throughout the process to ensure users needs are met.

Gathered feedback through usability testing and refined the design based on user input.

Designed an experience that has an intuitive interface and simplified navigation.

[Outcome]
35% increase in user engagement.
Optimized thier work on one platform.
Users were able to successfully upload location images.
[Key Learnings]
Iterating is Key

It's crucial to provide the right onboarding experience tailored to our industry specific users.

Iterating is Key

It's crucial to provide the right onboarding experience tailored to our industry specific users.

Tag Smart, Work Faster

By tagging images, users improve collaboration, scaled their location libraries, and streamlined their workflows.

Tag Smart, Work Faster

By tagging images, users improve collaboration, scaled their location libraries, and streamlined their workflows.

User Interface Matters

Identifying components and visual identity early in the project saved time at the end.

User Interface Matters

Identifying components and visual identity early in the project saved time at the end.