Melissa

Melissa

Yanes-Pagan

Yanes-Pagan

👋

Senior User Expereince Designer

Senior User Expereince Designer

B2B & Enterprise | UX Strategy | Ethical AI
B2B & Enterprise | UX Strategy | Ethical AI

Work

Cisco Systems

How a unified chat experience doubled out click-trough rate

The chatbot redesign aimed to adopt Generative AI to increase drive conversions, but Cisco had not built AI capabilities.

Product Design

Enterprise Chatbot

Conversational Architecture

Cisco Systems

How a unified chat experience doubled out click-trough rate

Cisco's chatbot was outdated, confusing, and overloaded with tasks. As a result, it was unable to perform basic functions and underperforming as a lead generation tool. I led product strategy and UX for the chatbot redesign to improve usability, align with brand standards, and prepare It for scalable AI integration.

Product Design

Enterprise Chatbot

Conversational Architecture

Cisco Systems

Increasing sign-ups by 50%

The Muse Reference Site served as a centralized hub for the design system to help teams create pages.

UX Design

Content Strategy

Design System Documentation

Locale Scout

50% reduction in clicks

A centralized platform, streamlining image organization and location approvals for film professionals.

Film Industry

SaaS Workflow

Upload Media Library

Cisco Systems

How a unified chat experience doubled out click-trough rate

The Muse Reference Site centralizes Cisco’s design system, offering patterns, templates, and documentation to streamline digital experience creation on Cisco.com. I led the end-to-end design to expand the system and create an accessible platform for both internal teams and external vendors.

Product Design

Enterprise Chatbot

Conversational Architecture

Locale Scout

50% reduction in clicks

The Muse Reference Site centralizes Cisco’s design system, offering patterns, templates, and documentation to streamline digital experience creation on Cisco.com. I led the end-to-end design to expand the system and create an accessible platform for both internal teams and external vendors.

Film Industry

SaaS Workflow

Upload Media Library

About Me

Melissa Yanes Pagan

Making complexity feel effortless, regardless of medium.

Specializing in high-tech/ marketing for B2B and enterprise- with a design foundation built across physical products, digital platforms, and AI driven enterprise systems.

Consistently delivering measurable outcomes including 80% demand generation lifts and 31% gains in user satisfaction.

More About Me
More About Me

Colleague Testimonials


"Your creativity produced a unique Cisco Live EMEA website, that now serves as a template."

Frank Lynn

[Solutions Marketing Leader]


"Your partnership and support have been invaluable, and the impact you've made is stellar."

Alex Montuschi

[Head of Web Demand]


"Your diverse perspective and valuable insights enrich our collective knowledge."

Tracy Nguyen

[Senior UI Designer]


"You deliver high-quality solutions that align with our goals and enhance the user experience."

Matt Hunter

[Creative Leader]

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